Our Story

In 2001, engineer and vineyard owner Tony Flecknoe-Brown devised, developed and later patented the application of oxygen permeable polymers for use in the winemaking industry using ultra-clean, food-grade polyethylene to construct specially-designed, oxygen permeable maturation vessels. Moving from initial trials to rapid commercial adoption, Flexcube was born.

The mission was to replicate and improve on traditional, expensive oak barrels. Since then, Flexcube has gained wide acceptance from winemakers, even in traditional markets. 

In 2010,  Flexcube partnered with Oenowood International in Cognac, acclaimed French Oak Masters, foresters and coopers, to create two ranges of genuine barrel quality oak: BarriQ and LBarriQ.

“The concept is straightforward: oxygen permeable polymer Flexcubes containing wine are coupled with true barrel oak, the exact same oak that is used to make traditional oak barrels. We put the oak in the wine, not the wine in the oak”

- Peter Steer, Managing Director.

Our team

Peter Steer - Managing Director

Peter Steer - Managing Director

Peter is a highly experienced senior executive previously within both the wine industry and with Nestlé S.A., Peter holds a degree in wine science, plus an MBA and has an extensive winemaking and international management background.

Wayne Donaldson - Technical Director

Wayne Donaldson - Technical Director

Wayne has been a leader in the international wine industry for 27 years and has experience in many of the world’s finest wine growing regions. Wayne has held senior winemaking roles at Domaine Chandon, E&J Gallo Winery and currently at Deutsch Family Wine & Spirits.

Alban Petiteaux - Sales Director Europe

Alban Petiteaux - Sales Director Europe

Previously Commercial Director of Seguin Moreau cooperage, Alban has vast experience in the European and North American timber industries. Alban jointly owns and manages Oenowood International, Flexcube’s European oak partner.

Dominique de Beauregard - Head of Enological Innovation

Dominique de Beauregard - Head of Enological Innovation

Oenologist from Bordeaux, Dominique has a rich and vast experience in the world of winemaking, from Bordeaux to South Africa. Being one of the global leaders in oak research and development since 2003 for the most pretigious coopers, he immediately realized the immense advantage of Flexcube in controlling the ageing of wines.

David Greenwood - Sales Director Australia, USA and South Africa

David Greenwood - Sales Director Australia, USA and South Africa

David has 25 years experience within the wine industry, working with Australian multi-nationals, large family wine companies and boutique family wineries. He has held national sale management roles at Fosters Group, Brown Brothers and Hollick Wines.

Hans Zheng - Technical Mgr China

After graduating with a Degree in Viticulture and Oenology in New Zealand, Hans has evolved in the Wine Industry for more than a decade working for Australian to Chinese wineries. In 2016, he won the best Chinese Red Wine Trophy in China Wines & Spirits Awards with his own wine matured with Flexcubes and BarriQ.

Arnold Vorster - Sales Australia

Arnold Vorster - Sales Australia

Arnold is a passionate wine industry advocate with a wealth of experience gained across the wine market in Australia and South Africa. He has a deep understanding of the connection between the vineyard, the winery and the consumer.

Cameron Black -  Sales USA

Cameron Black - Sales USA

Cameron has worked in the wine industry in a variety of positions from Salesman to Winemaker. His passion for crafting wine stems from a deep understanding of the needs of what winemakers want to create from their vineyards, process, and finishing of wines for a sense of place and identity unique to each winemaker.

Bertus Fourie - Sales South Africa

Bertus Fourie - Sales South Africa

Notable as the man who produced the "Coffee Pinotage" style for the first time in South Africa, Bertus studied at the University of Stellenbosch before joining Diemersfontein and then KWV as Senior Winemaker. Bertus also taught wine science at Elsenburg College for several years.

Krish Prasad - Ph.D Researcher

Goal orientated researcher with a decade of academic experience in Materials Science and Technology, Krish is currently pursuing his Ph.D in Materials Engineering and working on product and functional material development for Flexcube. Krish specializes in Polymer Composite materials.

Our mission

At Flexcube, the new cooperage, we create next generation barrels and traditional oak barrels.

We are masters of oak, experts in wine maturation and leaders in the application of controlled passive oxygenation polymer cubes in
winemaking.

Design, quality and knowledge sit at the heart of our company.

We work with many of the most prestigious wineries around the world and have created a global network of technical consultants and support managers that work closely with winemakers.

Our mission is to open new possibilities for winemakers to make exquisite wine!

Research and Development, Patents & Intellectual Property

At Flexcube we invest heavily in research and development and Intellectual Property. With an in-house research team, we conduct our own extensive research and also collaborate with universities throughout the world. Our personnel include renowned winemakers / oenologists and experts in oak foresting. We have created a strong suite of patents and registered designs covering our key inventions.

Patents consist of a set of exclusive legal rights granted to an inventor for a limited period of time in exchange for the public disclosure of an invention.

These exclusive rights allow the right to prevent others from unfairly making, using, selling, or distributing the patented invention without permission. It is the core of the Western invention process and protects both inventors and customers alike.

At Flexcube we are diligent and serious about protecting our intellectual property to prevent fraud, unauthorised theft and misappropriation of our rights.